For a new twist on Bloomingdale's iconic wedding Little Registry Guide, interactive features and pithy content were added to elevate a standard shopping mailer to the feel of a fashion magazine. To set the tone, the theme 'I Vow To' was pulled through cheeky copy lines to a betrothed and original photography. From pledging to maintain a sense of adventure, to promises to set the table a betrothed, copy takes center stage over lifestyle images of home goods and housewares.

Client: Bloomingdale's

Copy and strategy created at Design Army