Gerber - Organic Social

As the content creators and managers behind Gerber’s organic social feeds—Facebook, Instagram, and Pinterest, we have created and extended campaigns beyond the platforms into paid, web, in-store, and branded email. With an audience ranging from nearly 500K - 5.6M across their platforms, we map out and create recurring and novel content series as well as ad hoc posts. This covers new product launches, company initiatives and programs, holidays, seasonal sales priorities, promotions and giveaways, partnerships and influencers, and the highly anticipated annual Photo Search contest for Gerber’s Spokesbaby. We handle each campaign end-to-end, including editorial calendars, coordinating with other agencies and client teams, video creation, photoshoots, and post copy.

“Post copy?” Do people actually read that?,” you ask.

I’d like to think so, if you give them a good reason to.

“That’s cute. I bet you think they read portfolio descriptions too.”

Ouch.

Client: Gerber

Copy and content created at Ogilvy

In-feed Posts