GO BOLDLY

Medical breakthroughs don’t happen without the researchers behind them, but their stories were often overlooked. PhRMA’s GO BOLDLY campaign spotlighted the urgency of scientific progress and the people driving innovation to challenge negative perceptions of the pharmaceutical industry. Supported by a robust digital ecosystem, including TV, social, and Innovation.org, we turned complex science into an inspiring movement. Because behind every life-saving discovery is a story to be told.