IT TAKES MORE

Powerade - Paris Olympics

Being an athlete on the highest level demands a relentless bettering of your best. Listening to that voice in your head telling you, you can do more. For Powerade’s Paris Olympics campaign, we followed swimming prodigy Katie Grimes and track and field star Sha’Carri Richardson as they pushed past limits only they could see…and hear. From water to land, we showcased each athlete’s unseen grind to get to the world’s greatest sporting stage, through a game of one-upmanship against themselves.

Because the toughest rival isn’t in the competition beside you — it’s the voice in your head telling you to do more.