creative director & indoor enthusiast
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Love Language

Diet Coke Love Language

LOVE LANGUAGE

Diet Coke is big. Like, really big. And its taste, experience, and fans are next level.

Just take a dip into Diet Coke Tok, and you’ll discover a fandom with its own rituals, recipes, and insider language. We turned that language into a love letter, starting with three wry yet earnest films that romance Diet Coke’s unparalleled taste and experience. Shot practically, every frame immerses you into exploding fizz, crackling ice, and ice-cold perfection.

Crispy

Burn

First Taste