WELCOME TO A HEALTHY PLACE

Choosing a Medicare plan is daunting, but Kaiser Permanente makes it simple—because coverage and care should work together. Our film brought this to life, following a patient through a seamless, stress-free visit to a Kaiser Permanente facility to get him to a healthy place. By personifying services as real people, we made Medicare feel like a welcoming destination and a little less intimidating to navigate. The campaign extended across digital and direct mail, ensuring confidence at every touchpoint.